AVON – Outspoken Intense by Fergie   Gailsavon

Fergie announces second Avon fragrance launch at the “Avon Believe World Tour” as part of 125 year celebrations Today Fergie, six-time Grammy-award winning artist and Avon spokesperson, joined Andrea Jung, Avon Chairman and CEO, to celebrate the company’s 125th Anniversary, in New York’s Madison Square Garden with 5,000 Independent Avon Representatives. The event was the sixth stop of the 16-city “Avon Believe World Tour” to celebrate the company’s heritage and belief in its mission to empower women. The event followed hot on the heels of the UK’s celebratory event which took place just last week. Throughout 2011, approximately 125,000 Avon Representatives will participate in the Avon Believe World Tour as it also visits Atlanta, Dallas, Los Angeles, London, Istanbul, Chicago, Mexico City, Warsaw, Moscow, Sao Paulo, Buenos Aires, Manila, Shanghai, New Delhi and Johannesburg. During the New York event, Fergie previewed her new Avon fragrance, Outspoken Intense, scheduled for global launch in late summer 2011. Outspoken Intense is the second fragrance developed for Avon by Fergie; the first fragrance, Outspoken, debuted in August 2010 and was the best selling fragrance launch in Avon history.*

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Herve Leger Avon Fragrance form a Partnership with Avon cosmetics in the Stylist Magazine

The women’s fragrance is a woody floral with notes of sparkling Chinese magnolia flower, Sicilian pink grapefruit, Moroccan orange flower with honeywood, cypress wood and vanilla. The men’s scent is spicier, with notes of crisp Indian ginger, Japanese yuzu and amber.

The Hervé Léger partnership is the fourth designer fragrance launch for Avon, joining brands like Ungaro and Christian Lacroix. “[They] allow Avon to bring access to great style and fashion to women all over the world,” said Lily DeStefano, Avon’s executive director, North America Beauty.

How to sell Fragrance Avon sells over 11 million bottles of fragrance each year in the UK, which equates to one every 3 seconds!!

We sell affordable and unique fragrances for everyone, both men and women, at a range of price points, from our everyday fragrances to our designer Lacroix and Ungaro fragrances for that special occasion!

Fergie from the Black Eyed Peas is now promoting her newest fragrance with Avon.  Outspoken, a beautiful fragrance that is easy to sell and has celebrity quality.

Selling Avon couldn’t be easier with these amazing celebrity endorsements and fantastic Avon advertising campaigns on the TV

Christian Lacroix

• Brand Positioning: Premium fragrance for women and men who wear fragrance as an element of status and purchase designer fragrances. Christian Lacroix Rouge & Noir are the fragrances that allow you to experience the sophisticated and extravagant style of French couture designer Christian Lacroix.

• Brand History: Avon’s first designer fragrance, introduced in 2007.
• Your Target Customer: For women who prefer floral fragrances and men who prefer woody fragrances

How to Sell the fragrances can be found on this blogsite too, along with joining Avon you can become the Expert on the Avon products & perfumes

Avon Fragrances

Spray away

“I’m great at selling make-up, but my customers don’t seem to be bothered about fragrance – what can I do to improve this?”

Well in this instance, you should spray it, don’t say it! My tip would be to spray lots of cotton wool balls ready to take out to your customers. You could even cut your own fragrance strips using coloured paper.

• Top Tips on selling fragrances From Avon
• How to Guides
• Your Approach

 People buy fragrances when they can smell them – it’s only natural.