On October the 9th 2011,  I (Gail Reynolds) was invited to the BBC to talk about how I managed to, not only build a business for just £25.00 that’s now worth £6 Million pound a year, but to also discuss how it is still growing in sales even with the recession in its 3rd year.  Despite all the ‘Doom and Gloom’ I have also managed to write a book about my business experiences that has enabled me to share with other women and mums in business today, the simple ‘How to’s’ and given them a Working Woman’s Forum that was launched with the new website www.mymumsays.co to go hand in hand with the 1st book Mum’s The Word.

Here you can listen in to the show by using the Podcast from the night, simply click the Radio 5 Live image below

Radio 5 Live On the Money

Credit Crunch

Credit crunching

“So many of my customers are complaining about the recession these days, and who can blame them? How can I

I always say – do your market research! Next time you’re out shopping, take a walk down the beauty aisles and make sure you know what competitors are charging for their products – everything from make-up to toiletries. Next time your customer mentions her money worries, let her know how much she’s saving by shopping with you. Maybe even write a few items down so she can see the difference. Remind her that she’s not even spending on petrol or bus fare either as you’ll be delivering everything she needs directly to her door! Don’t be mean with your samples either – if she knows you’ll throw in a little freebie if she spends a certain amount, she’s likely to order that little bit more.

keep them ordering when times are tough?”

Avon Crusades and Fragrance Fears

In a recession people often worry about “how to sell premium products” from the Avon brochure, so read about how you can combat the recession:

• Try spraying your order forms with the fragrance and scribble a little note on the top to say what it is.
• The demo products might feel like more of an investment for you, but you won’t have to sell many to make them pay for themselves
• Tips and information on the Avon crusades & Fragrances