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Avon Acquires Liz Earle Beauty Company Ltd

Written by Gail Reynolds on December 2, 2010
Avon Acquires Liz Earle Beauty Company Ltd


Avon Products Inc has acquired the Liz Earle Beauty Company Ltd which is a fast-growing, privately-owned brand of naturally active skin care products that are sold mainly in the UK.  Selling botanical-based products, primarily through direct-to-consumer channels, the brand perfectly complements Avon's core direct selling business and leadership position in anti-aging skin care. It also represents a long-term opportunity to develop a stand-alone Liz Earle direct-selling Avon Representative channel.Andrea Jung, Avon’s Chairman and Chief Executive Officer, said, “We are delighted to welcome Liz Earle to Avon, and we see this new partnership as a perfect fit for both companies. Liz Earle’s tightly edited range of award-winning, naturally active skin care products is highly complementary to Avon’s anti-aging skin care and broader beauty portfolio."

Liz Earle, co-founder of the Liz Earle Beauty Company Limited, said, “We are very excited to be aligning with an iconic global beauty brand like Avon. We believe that the Liz Earle Naturally Active Skincare philosophy and extraordinary brand loyalty we have built in the UK, when combined with Avon’s presence in more than 100 markets around the world, offers an outstanding opportunity for global expansion for our company.”

The Liz Earle Beauty Company will continue to operate independently under the leadership of co-founders Liz Earle and Kim Buckland and will maintain its headquarters in Ryde, on the Isle of Wight. More information on the company and its products can be found on their website: http://uk.lizearle.com/

Anna Segatti, General Manager UK and Republic of Ireland will take an active role on the board of Liz Earle although the company will continue to be run independently of the UK business.

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