I have put together some simple ideas as to what I think Attraction marketing is all about.
Have a little read and tell my your thoughts on the subject....
Think like a leader - not a salesperson
Attract buyers and sellers by making their shopping experience pleasurable. Begin with identifying what are their frustrations associated with buying and selling are. Then share with them your knowledge of the industry to alleviate those pains. Advise them how to select the best services, educate them how to behave in various situation....
Your aim should be to solve your prospects problems. The key word here is "lead" - not "sell". Basically, you want to take them by the hand and lead them through the process.
You need to make it interesting, engaging, and unpredictable. You need to offer support in the areas less obvious than that traditional stuff everyone else in real estate does.
Becoming Irresistibly Attractive
It is not about being handsome although it helps to have a good hair cut and tastefully selected clothes. On the Internet, an attractively designed web site and carefully formatted e-mail go a long way.
Becoming a magnet for buyers and sellers is easier than you think when you take the £££ sign off your forehead and start truly focusing on the people you serve.
How it works
It works by providing valuable content for future customers to figure out how your product is going to benefit them before they buy it so that they are qualified customers before they step in the door.
Who is using
Most successful multi-level marketers use this concept, to grow their businesses and help their associates to do the same. This is not a new concept but is the new way of thinking in advertising and marketing. Advertisers and marketers have been using this for years because they were the only ones who had the capital for this concept with commercials and newspaper ads. Now with the birth of the Internet anyone can do the same thing and attract their niche market of customers using several unique tools, free online.
Companies using the method include: Amway, Buzzwe, Avon, YesUCan.biz,URFranchise, and ACN.
Would you rather chase after customers one at a time or have five or ten customers a day travel to you? This is the mindset of an attraction marketer. They are acquiring customers after enlightening them with valuable information about the product or service they are providing. Each individual has their own way of producing results using this method as there are many to choose from.
Attraction marketing involves the use of specific marketing techniques. These techniques have been designed to teach customers about you and your product, prior to their actual purchase. Some people know attraction marketing as reverse marketing. In essence, you are given the unique opportunity to market yourself first and your company/product later.
Attraction Marketing is a revolutionary approach to marketing yourself. Literally thousands of people are using Attraction Marketing to remove the significant marketing and advertising costs from their expense lists. There are a few basic steps to follow, if you wish to utilize these techniques.
- Creating a blog, or use an existing one, to introduce yourself to the masses
- Write several articles that describe you and your product, as well as your knowledge and experience of it.
- Apply the methods of social networking, through a connection like Twitter, Facebook, or YouTube, to allow an entirely new group of customer's access to your product.
A blog, particularly if it's one that is not solely related to your product, is a good place to meet others. If you casually mention that your product has enhanced the quality of your life or business, you will surely have interested parties making contact with you soon. It is important to subtly direct people to your website. Attraction Marketing is based on new ideas of sales techniques, specifically of getting people to know you first and your product later. This is done by the relatively simple process of branding yourself.
Writing numerous articles of value about you and how you're marketing yourself and your product, is a good way to educate others about your offer. This is a very inexpensive tip for Attraction Marketing. Studies have proven that more people are willing to buy products, if they don't feel they are being marketed to. Personalizing your sales techniques, and allowing others to become familiar with you, is an innovative way to attract interest in your product. Wouldn't you rather purchase items from someone you trust, as opposed to getting them from an anonymous big company?
Socializing to Market
Social networking is a new way to meet new customers. Many people use these networks daily, and are likely to click on something there that interests them. Getting some-one's attention is a vital step to branding yourself. Attraction Marketing is a new way to attract customers, without them being aware of it. It's just another example of how you are able to market, and brand yourself.
Marketing is not what it used to be. Very few people like high pressure sales, regardless of which end they are on. Attraction marketing is a proven, simple way of doing what high pressure sales tried and failed to do for years.
So, for what its worth, that is my take on Attraction Marketing. Feel free to give your comments and help get the word out there that attraction marketing is the place to be building your business online and off line.